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Industry Overview
Despite the declining retail industry, GNC continues to grow. The supplement industry has experiences growth and will continue in the coming years due to...

• Aging population - Nearly 110 million americans will be over the age of 50 by the year 2030, will have higher disposable income and expect to "live well" into the future.
• Rising healthcare costs - higher healthcare costs and concerns over the effects of prescription drugs are driving increased use of preventive measures, including nutrional supplements.
• Broader consumer awareness - a desire to live longer, healthier lives, has resulted in increased awareness of the health and wellness benefits derived from nutrition and supplementation.
• Increasing focus on fitness - there is a growing number of fitness-oriented consumers interested in sports nutrition products to increase energy, endurance, strength, and speed of recovery.